May 182010
With this backdrop in mind, I want to talk about a concept that Kirkpatrick suggests is core to Facebook: “radical transparency.” In short, Kirkpatrick argues that Zuckerberg believes that people will be better off if they make themselves transparent. Not only that, society will be better off. (We’ll ignore the fact that Facebook’s purse strings may be better off, too.) My encounters with Zuckerberg lead me to believe that he genuinely believes this, he genuinely believes that society will be better off if people make themselves transparent. And given his trajectory, he probably believes that more and more people want to expose themselves. Silicon Valley is filled with people engaged in self-branding, making a name for themselves by being exhibitionists. It doesn’t surprise me that Scoble wants to expose himself; he’s always the first to engage in a mass collection on social network sites, happy to be more-public-than-thou. Sometimes, too public. But that’s his choice. The problem is that not everyone wants to be along for the ride.

Ah, yes. But Zuckerberg is confusing transparency with sharing. I can be transparent. I will be honest, and you can know all the reasons for my choices, friends, etc. But that doesn’t mean I want the whole WORLD to know. That doesn’t mean I want to share my transparency with strangers.